Every organisation tells its story through its website, materials, videos, social profiles and public documents. Almost always that story says what it does and leaves out what sets it apart: the way it works. The narrative audit measures this gap and puts it in writing.
It always begins with a shared reading.
For businesses, institutions and organisations that work well but present themselves with the same words as everyone else: a company using its competitors' vocabulary, a public body speaking the language of procedures, an association struggling to make its cause understood.
Website, social media, catalogues, documents, videos and photographs are read the way someone who does not know the organisation would read them.
A full day among departments, offices or premises, with no questionnaires and no scripted interviews: the work is observed and the people who do it are given room to speak.
The comparison between what the organisation publishes and what can be seen on site becomes a written document.
A ninety-minute meeting with those who lead the organisation. The diagnosis is a hypothesis: the meeting is there to test it with those who work there.
It is not a questionnaire nor a workplace climate survey. It does not commit you to any further assignment.
One contact person, access to the workplace for one day, ninety minutes of the decision-maker's time.
Three weeks from assignment to presentation.
It is a reading of the current state of an organisation's story: what it says about itself, how it says it, where there is coherence and where there is a break. It ends with a written diagnosis and a direction.
The existing materials are read, a day is spent on site, the diagnosis is written and discussed with those who lead the organisation.
Yes. The materials change, for instance communications to citizens, reports or funded projects, but the method stays the same. For Italian public bodies I am registered on MePA and on Regione Lombardia's Sintel platform.
If it makes sense, the diagnosis becomes a project and the project ongoing oversight. One step at a time, as far as needed.
Thirty, forty minutes to read the context and the need.